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  • Writer's pictureJohnson Consulting

Eastern Washington University Roos Field


Cheney, Washington


  • Market and financial analysis for the development of a new on campus football stadium

  • Evaluation of Specialty Revenue potential, including club seats, luxury suites, naming rights, and capital contributions from the corporate community

  • Demand and market support patterns within the area

  • Web-based user survey to gauge interest of local community and University affiliates


Johnson Consulting was engaged to provide a market and financial analysis for the development of a new on-campus football stadium for Eastern Washington University (EWU). As the project advanced, our initial report was used by design and finance team members and the University Foundation as a basis of information. In addition to analyzing the feasibility of a new football stadium, we assessed and recommended the appropriate mix of retail and commercial space to be included in the ‘Gateway’ project. Johnson Consulting undertook the following tasks:

  • Provided a ten-year projection of revenues, expenses, debt service and funds available for other purposes

  • Identified and evaluated the competitive environment for the proposed stadium

  • Analyzed local retail and office market

  • Analyzed demand and market support patterns within the competitive area for the regional stadium marketplace

  • Communicated the transaction structure, in order to isolate demand, revenue and expense factors pertinent to the Stadium project specifically

  • Reviewed and discussed current attendance, pricing and season ticket inventory

  • Reviewed all architecture work done to date

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