Corporate sponsored performing arts center
Part of a 6 million square foot mixed use development
Analyzed the value of the development agreement with the host County
Johnson Consulting was retained by Capital One Services, LLC to assess the merits of developing a conference center / performing arts center (CF/PAC) as part of the development within the Capital One. The CV/PAC is intended to achieve a variety of objectives, including serving as a venue for special events for Capital One, providing residents with cultural arts and entertainment programming and serve as a means to continually attract visitors to the Corporate Campus.
Johnson Consulting undertook a comprehensive review of the facility inventory in the region, assessed the meetings, arts and cultural organizations present in Fairfax County and interviewed a number of nationally prominent venue promoters and operators to ascertain the viability of the proposed facility. Through the interview process conducted for this study, it was very clear that there is broad based support and need for the CF/ PAC facility and that there are many potential users of the facility.