Economic, Demographic and Market Analysis / Hotel Analysis
Industry Trends and Interview Observations Summary
Historical Operations with Assessment of Current Business Versus Original Projections
Benchmarking Analysis and Comparable Case Studies
Future Opportunities and Recommendations
Johnson Consulting was retained by the Capital Region Development Authority (CRDA) to provide a strategic assessment of the CTCC’s operations and the future of the facility moving forward. Specifically, our analysis focuses on the potential for the CTCC – and Hartford as a destination – to propel itself in an upward trajectory, and what steps they might take to follow that path. The key objective of this study is to confirm that the venue has achieved what was originally projected by other consultants, and to explain what is stopping Hartford from reaching its full potential in the meetings and events industry – including areas for improvement in the organization, operation, facility and destination – and use these facets to develop a plan and address the root of the issues in a clearly defined manner.