LOCATION
Highlands Ranch, Colorado
PROJECT HIGHLIGHTS
Market analysis
Demand projection
Comparable facilities analysis
Recommended operating model
PROJECT DESCRIPTION
Johnson Consulting was retained by the Highlands Ranch Community Association (HRCA) to evaluate the market and perform a financial feasibility study for a new Community Events and Cultural Center in Highlands Ranch, Colorado and to find a location suitable to serve its purpose. The study aims to empower the HRCA and its proposed partner in the project, St. Luke’s Performing Arts Academy (PAA), to confidently make the most informed decisions about the viability, as well as the sustainability of this potential new community event and performing arts center.
For Phase 1, Johnson Consulting conducted an economic, demographic and destination market analysis; studied performing arts center trends and industry growth; analyzed comparable and competitive facilities; and developed a proposed building program and recommended operating model. Research indicated that there is a shortage of facilities in the 500-1,500 seat range, Johnson Consulting recommended a 750- seat venue with an arts education programming focus, and facilities to support it.
