Market and financial analysis of all land uses for the mixed-use development
Performing economic and fiscal impact analysis
Advising on development planning and potential funding strategies
The Mid-South Fairgrounds is the surrounding site of Liberty Bowl Stadium, home of the University of Memphis football program. At the time of our study, users of the Fairgrounds included: The Children’s Museum of Memphis, Fairview Middle School, and the Mid-South Coliseum.
Johnson Consulting was retained by O.T. Marshall Architects to evaluate the feasibility of developing a sports-related, mixed-use development at the existing 170-acre property. It was proposed that 65 acres be dedicated to sports-related venues and attractions and approximately 400,000 square feet will be developed as themed retail space.
Johnson Consulting conducted a market study, and an economic and fiscal impact analysis, as well as a strategic plan for the redeveloped site.