New York, New York
Demand sensitivity analysis
Johnson Consulting was retained to provide an independent assessment of a proposed 25,000-seat stadium. The main purpose of this facility will be to serve as the home field MLS’ New York FC. Our research included a site assessment, a benchmark analysis comparing NYFC to other MLS franchises, and financial & demand projections for the proposed stadium. Our assessment focused on addressing the following key framework questions:
How does NYFC compare to other MLS franchises in ticket sales, average attendance, and size of current home facility.
What type of demand schedule could the proposed 25,000 seat stadium anticipate (both MLS and non-MLS events)?
What are the potential revenue streams per each event and how much can be expected to be earned on an annual basis?