Economic and demographic analysis
Review of SOZO sports development & business plan
Comparable facilities analysis
Economic & fiscal impacts analysis
Johnson Consulting was hired by the City of Yakima to perform an economic and fiscal impact analysis for a proposed sports complex development. The City of Yakima collaborated with SOZO Sports of Central Washington, a non-profit corporation, on the design, development and operation of a world-class sports complex consisting of 19 soccer/multi-sport fields and an indoor sports facility on 122 acres.
The $13 million facility opened in 2016 and serves the local needs of Yakima residents while also acting as a tourism development generator. The public-private development hosts youth and adult sports tournaments/ leagues, as well as non-sports recreational events such as tradeshows, consumer shows and festivals to draw visitors year round.
Johnson Consulting was asked to conduct a market analysis of Yakima and Central Washington; prepare an analysis of comparable facilities, including a regional audit of competitive facilities; review the proposed development and business plan prepared by Sozo Sports of Central Washington; and project the economic and fiscal impacts resulting from operations at the sports complex.