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  • Writer's pictureJohnson Consulting

Marquette University APRC


Milwaukee, Wisconsin


  • Market assessment

  • Inventory of local facilities

  • Facility benchmark to other colleges and universities

  • Facilities recommendation

  • Opportunities for revenue generators


Johnson Consulting was retained by Hammes Company Sports Development to perform a benchmarking study and market assessment analysis for the proposed Athletic Performance and Research Center (APRC) at Marquette University. Our analysis also included potential future ancillary uses such as a conference center, incubator space, lodging, and supporting food service elements to be located on the campus of Marquette University.

Our procedures tested prior analyses, benchmarked the situation at Marquette University to other collegiate projects, and provided independent analysis and opinions on the achievability of results. The recommended facility program included the following:

  • 150,000 total square feet

  • Indoor Track

  • 300 meters, 8 lanes

  • 80-yard indoor turf field

  • Sports Medicine Clinic

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