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  • Writer's pictureJohnson Consulting

McCormick Place Convention Center


Chicago, Illinois


  • Analysis of Industry Trends

  • Market Analysis through Focus Groups

  • Financial Projections

  • Facility Recommendations

  • Economic & Fiscal Impact

  • Formation of Special Assessment District

  • Labor Analysis & Strategic Recommendations

  • Lost Business Analysis

  • Advisory Services


Johnson Consulting staff members authored the long-range market study for McCormick Place on behalf of the Metropolitan Pier and Exposition Authority (MPEA). The strategic development plan served as the basis for development of the South Building and renovation of the original East Building. The Consulting Team then served as operations and strategy advisor to MPEA as it executed the long-range plan and also undertook redevelopment and operational changes at Navy Pier. In 2008, Johnson Consulting was selected as part of a multi-disciplinary team to evaluate the long-range expansion plans and development objectives for McCormick Place. The analysis examined the operating efficiencies/ inefficiencies of existing facilities, assessed future demand for expanded facilities, and suggested funding mechanisms.Johnson Consulting performed a strategic analysis of McCormick Place’s labor practices, specifically labor pricing and policies. With McCormick Place facing increased scrutiny due to labor rates, our analysis allowed MPEA to make an informed decision regarding the strategic changes and associated economic impacts.Having assisted MPEA with its procurement process, Johnson Consulting is currently serving as advisor to MPEA and an accounting firm as they audited the effectiveness of the new legislation passed to benefit users of McCormick Place. Johnson Consulting also undertook an analysis to assist MPEA in developing an informed policy position related to the long-term viability and use of the Lakeside Building.Finally, Johnson Consulting assisted Choose Chicago and the City of Chicago as the consolidated three tourism organizations into one entity.

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