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  • Writer's pictureJohnson Consulting

South Dakota State University


Brookings, South Dakota


  • Evaluation of specialty revenue potential, including naming rights and capital contributions from the corporate community

  • Developed funding strategies based on University needs

  • Demand and market support patterns within the area


Johnson Consulting was engaged to provide a market and financial analysis for the development of a new on-campus Indoor Practice and Human Performance Facility for South Dakota State University (SDSU). Our report was used by design and finance team members and University administration as a basis of information.

The study included the following tasks:

  • Reviewed all architecture work done to date, including master plan and capital costs

  • Communicated the transaction structure, in order to isolate demand, revenue and expense factors pertinent to the indoor practice facility

  • Analyzed demand and market support patterns within the competitive area for the regional indoor marketplace

  • Identified and evaluated the competitive environment for the proposed indoor facility. Specifically, should SDSU decide to allow for other events within the facility besides university athletics?

  • Developed a ten-year projection of revenues, expenses, debt service and funds for the public/private partnership with a local orthopedic firm.

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